Coaching Highlights


USA Triathlon (USAT) Level 1 Certified Coach
USA Cycling (USAC) Level 2 Certified Coach
USA Track & Field (USATF) Certified Coach
Training Peaks Level 2 Certified Coach
Training Peaks Power Certified
Attended Appalachian Bicycle Institute (NC)


Athletic Highlights

8x Ironman Finisher

Ironman Florida x2
Ironman Louisville x2
Ironman Canada
Ironman Texas
Ironman Santa Rosa
Ironman Arizona



20+ half Ironman finishes
70+ triathlons completed
8th Division USAT Southeast Rankings 2012
Numerous local and regional age group awards

Jeff Lukich About page.png

About Coach Jeff


Originally from Charleston, South Carolina, my first passion in endurance sports was running. Though I ran in high school and college, I didn’t get back into endurance sports until age 35 when I decided it was time to lose the weight and get healthy.

I focused on running / road racing for many years, but transitioned to triathlon in 2007. With over 70 races in 11 years, I’ve raced all distances from Sprint to Ironman. In 2009, I began focusing on long-course racing competing in many half and Ironman distance races.

My passion is to work with motivated and goal-oriented athletes who are trying to manage families and challenging careers - who just need help putting all of the pieces together.

I live in Atlanta, GA with my wife Mary Beth. I have two children, Kristin and Boone, who also live and work in Georgia. My family is close, and we are all active in some aspect of endurance sports.